Most AI coaches have never built anything. I build for a living.
There are two types of people selling AI advice right now. The hype machines — they got excited about ChatGPT, made a course, and now teach prompting. They've never shipped a product. Then there are the corporate consultants — they have a deck, a 6-month timeline, and they charge for strategy while delivering PowerPoints.
I'm neither.
I run a 28-book publishing operation built on AI workflows. I designed and launched rushle.io, a live word puzzle game. I scaled an Amazon FBA supplement brand past $7 million in revenue. I operate an automated trading bot. And I coach business owners — especially in e-commerce — on how to use AI to stop drowning and start scaling.
"In 2014, I was diagnosed with four chronic pain conditions — degenerative disc disease, Bertolotti's Syndrome, rheumatoid arthritis, and fibromyalgia. In 2021, I started running. In 2023, I won a 200-mile ultramarathon — 57,000 feet of elevation — in 118 hours. I don't quit. And I don't teach things I haven't done myself."
When I tell you to automate your customer research with AI, it's because I did it to find a gap in the romance market and published 28 titles into it. When I tell you to build an AI content pipeline, it's because I run one across multiple brands. Every framework I teach, I operate.